Way before EK Chase (I’ve just discovered) seemed to adopt my idea for a One Direction song ; I was commissioned to write a series of 30 second ads to be played on the in-house TVs.
They wanted to get boring facts ‘out there’ to resonate with the target audience of drug users and drunks who, when inebriated practiced dangerous habits – particularly the younger ones.
Well, I’ve worked with and written for teenagers quite a bit, so I guess I was a natural choice.
SYNOPSIS:
The first five 30 second advertisement scripts generally tell the story of Chlamydia using toys as characters in a party atmosphere at the dolls house, with soundtrack music provided by —–.
Hands obviously (in shot) hold the toys as they enact the scenes: going up or down stairs, break-dancing etc. Full-sized beer cans are scattered around the dolls house.
The humorous use of toys with full sized items should provide a comedic edge together with the further juxtapositioning of a serious message in between the seemingly frivolous.
I was paid well and applauded for what I gave them, however the production team didn’t meet their criteria so in the end, my scripts weren’t actually filmed.
All that effort wasn’t wasted – I know the ideas were adapted and used in various ways for workshops and conferences etc.
My “CHLAMYDIA RAP” dissolved the whole office of Medicos into stitches (pardon the pun) – and I still like it:
CHLAMYDIA RAP
Listen here! Y’all need to know
Chlam – ydd-ee-ah Trach – o –mat – is is
as common as ‘the clap’ is.
It’s spead by sex without a hat,
don’t even know when you’re got at
– s’real dangerous for bubs ‘n testies,
‘cos it’s sneaky ‘n snarly ‘n silent as
‘til your eyes go pink ‘n your bum goes red.
Before y’know it – you’re real sick in bed.
Just pee in a cup – then give it up.
We’ll tell you by text so no-one knows
–one shot anti-be, ‘n away you go.
Frances Macaulay Forde © 2006