Platform, platform, platform…
Platform.
Platform.
Platform.
It’s all anyone in publishing wants to talk about! Writers are feeling this top down pressure to check all the boxes publishers and agents are looking for. Including platform. But we’re talking about platform for a reason. (Need a platform primer? Try Jane Friedman’s here.)
Let’s be clear: non fiction authors understand that platform is non-negotiable; it’s a must. However, fiction authors don’t require one–but we won’t be sad if you have one. Now that we’re all on the same page. Let’s breakdown the secrets to platform that you probably haven’t discovered how to leverage. Ready?
The secret to a meaningful platform is engagement. It doesn’t matter how many tweets you send or pins you post. If there is no engagement on the other side you’re wasting your time speaking into a black hole. You don’t always need to go searching for more, more, more. Try…
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