One of the most fun assignment I’ve ever had was for our largest Hospital’s Emergency Department in 2006.
Way before EK Chase (I’ve just discovered) seemed to adopt my idea for a One Direction song ; I was commissioned to write a series of 30 second ads to be played on the in-house TVs.
They wanted to get boring facts ‘out there’ to resonate with the target audience of drug users and drunks who, when inebriated practiced dangerous habits – particularly the younger ones.
Well, I’ve worked with and written for teenagers quite a bit, so I guess I was a natural choice.
SYNOPSIS:
The first five 30 second advertisement scripts generally tell the story of Chlamydia using toys as characters in a party atmosphere at the dolls house, with soundtrack music provided by —–.
Hands obviously (in shot) hold the toys as they enact the scenes: going up or down stairs, break-dancing etc. Full-sized beer cans are scattered around the dolls house.
The humorous use of toys with full sized items should provide a comedic edge together with the further juxtapositioning of a serious message in between the seemingly frivolous.
I was paid well and applauded for what I gave them, however the production team didn’t meet their criteria so in the end, my scripts weren’t actually filmed.
All that effort wasn’t wasted – I know the ideas were adapted and used in various ways for workshops and conferences etc.
My “CHLAMYDIA RAP” dissolved the whole office of Medicos into stitches (pardon the pun) – and I still like it:
CHLAMYDIA RAP
Listen here! Y’all need to know
Chlam – ydd-ee-ah Trach – o –mat – is is
as common as ‘the clap’ is.
It’s spead by sex without a hat,
don’t even know when you’re got at
– s’real dangerous for bubs ‘n testies,
‘cos it’s sneaky ‘n snarly ‘n silent as
‘til your eyes go pink ‘n your bum goes red.
Before y’know it – you’re real sick in bed.
Just pee in a cup – then give it up.
We’ll tell you by text so no-one knows
–one shot anti-be, ‘n away you go.
Frances Macaulay Forde © 2006
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